Fractional VP of Growth · Patrick Witham

Paid growth that pays back.

I run acquisition, measurement and LTV modeling for mobile apps, subscription products and telehealth brands. Fifteen years of owning budgets from $3K a month to $65M a year, now available as a senior operator on your team without a full-time hire.

Book an intro call → See services
Patrick Witham
Companies I've grown
Track record

Numbers from the operator seat

Results from roles where I owned the budget and the outcome.

$250M→$500M
Revenue growth while running $65M in new customer and courier acquisition
Postmates
300K→2M
Daily active users grown across top-grossing casino titles
Product Madness
$30K→$1M
Monthly revenue via paid social, SEM and affiliates
Inner Balance
+40%
Increase in ARR, with B2C CAC down 22%
Optery
Services

Two ways to work together

Senior leadership and strategy with hands-on help.

Monthly retainer

Fractional VP of Growth

Own the acquisition number with your leadership team: channel mix, budget, forecasting and the weekly operating rhythm.

  • Paid social strategy and creative testing
  • SEM, ASO, programmatic and affiliates
  • Budget pacing against CAC and payback targets
  • LTV & ROAS forecasting: pLTV and fROAS by channel, geo and cohort
  • Lifecycle Marketing Audit & Experimentation
  • Marketing & analytics stack overview and recommendations
2–4 week project

Growth & measurement audit

A clear read on where spend and retention are working, where they aren't, and what to fix first.

  • Paid search & social account review: structure, bidding and creative testing
  • Attribution and MMP review
  • Google Tag Manager implementation
  • Lifecycle marketing review: onboarding, retention and win-back journeys
  • Segmentation, email, push and SMS flows, and referral programs
  • Prioritized 90-day plan
Tools & platforms

The stack I work in

Advertising

  • Facebook
  • Google
  • TikTok
  • Snapchat
  • Programmatic
  • CTV
  • Affiliates

Lifecycle marketing

  • Klaviyo
  • Customer.io
  • Attentive

Analytics

  • Google Tag Manager
  • Looker
  • Tableau
Client reviews

What clients say

I really enjoyed working with Patrick during his time at Inner Balance. He was extremely successful in being able to scale our growth efforts for our company while achieving our target CAC. Not only was he results oriented, but maintained a positive attitude and was a pleasure to work with. Any company would be lucky to have him!!
SD
Sarah DaccarettCEO, Inner Balance
I've known Pat for over 10 years and he's one of the best to work with in the growth space. His depth of knowledge in the mobile games space would be invaluable to any company.
NT
Nicholas TalaricoCEO, Superfree Games
Clients

Who I've grown

Consulting clients

  • Call of Duty: Mobile
  • Jackpocket
  • Imperfect Produce
  • remix.gg
  • Valor Military
  • Inner Balance

In-house leadership

  • Optery
  • Stillfront
  • Tripledot
  • JPMorgan Chase
  • Postmates
  • Ipsy
  • Product Madness
  • TurboTax (via AKQA)
How it works

From audit to operating rhythm

  1. Phase 1

    Business overview

    Understand your business KPIs and the main issues holding growth back.

  2. Phase 2

    Diagnose

    Access to your analytics stack and advertising accounts to find where spend and measurement are falling short.

  3. Phase 3

    Rebuild the engine

    Fix measurement and instrumentation. Restructure the advertising accounts and start creative testing.

  4. Phase 4

    Scale and hand off

    Grow spend against the model, report weekly to leadership, and hire or train the team that takes it forward.

About

Patrick Witham

I've led growth at Optery, Stillfront, Tripledot, JPMorgan Chase, Postmates, Ipsy and Product Madness, and consulted for teams from Call of Duty: Mobile to early-stage telehealth. I'm an operator: I sit in the ad accounts, build the forecasting models and own the weekly number.

My focus is the full funnel for B2C subscription, mobile gaming and telehealth, with deep work on attribution, tag management and lifecycle.

EGR Acquisition Strategy of the Year, 2016Intuit Rising Star AwardB.S. Commerce, Santa Clara UniversityBased in the SF Bay Area

Let's talk about your growth plan.

Book a 30-minute intro call. Come with your stage, your channels and your target CAC. Prefer email? I reply within one business day.

Book a 30-min call →
patrick@withamgrowth.com Open email